Loft 38 is a British lifestyle retailer. We believe in simplicity and beauty. Our ethos is strongly inspired by William Morris’ famous quote: “Have nothing in your house that you do not know to be useful or believe to be beautiful.”


As such we offer a varied and changing selection of carefully curated objects that embody simplicity, beauty, usefulness, good design and craftsmanship. Above all, we hope that these objects will bring some good cheer and inspiration into your living space.